THINKING ALOUD: As a software testing company, what according to you is the biggest need for testing Mobile VAS applications?
MUKESH SHARMA: Considering the dynamics of mobile VAS market, the biggest driver for testing business is to focus on differentiated approach to testing. Another important driving factor is to enable innovation on continuous basis while following different practices of testing.
Ensuring quality of service and faster time to market for ease of use for consumers and thus avoiding unpleasant experience of consumers are other key factors influencing testing in MVAS. Essentially the key driver for testing business in mobile VAS industry would come to cost, coverage and completeness of services delivered.
TA: What importance does Mobile VAS business carries for the QA InfoTech?
MS: It is an important part of our business. We are very interested in providing our services to this segment. Indian telecom industry is considered as one of the fastest growing in the world from the perspective of tele-density and services, and VAS has a considerable share of market, followed by ring tones and other types of services.
As VAS companies are identifying market potential, competitive landscape and need to assess gaps in their service offerings, QA InfoTech supports them in maintaining and enhancing the quality of their services. We aim to provide optimal test coverage using our Core Mobile Testing Methodology (CMTM). We have a well equipped lab along with the team of skilled test engineers who are acquainted with QA InfoTech testing best practices and also have domain expertise in mobile VAS applications testing services.
Quality is essential to the success of any business, product or service and many forward looking VAS application development companies have warmed up to the idea of having an independent QA and testing vendor for deploying mobile VAS application testing. Mobile VAS testing is an important vertical and a distinct line of business for QA InfoTech and growth of this vertical is as important as growth of any other vertical within the organization.
TA: What trends do you see in the area of mobile VAS applications?
MS: Customers continuously want more from their phone. They use their cellular phones to play games, read news headlines, surf the Internet, keep a tab on astrology, listen to music and even make others listen to their music or check their bank balance, etc. Education and Health are anticipated to be the upcoming trends in mobile VAS applications.
The efforts of testing involved in a website on various operating systems and browser combinations would now be analogous to the testing involved for VAS applications on mobile devices.
While the mobile VAS space is all set to grow rapidly, it would take a joint effort of all concerned to address the significant roadblocks and thus unlock the true potential of mobile VAS in India. We also believe that while pure entertainment service would continue to appeal to the younger consumers, the overall focus for mobile VAS would shift to utility based services. With increased rural and semi-urban mobile connectivity, it is expected that the expansion of mobile services to rural areas could be the future driver of the VAS market.
TA: What are the key parameters of successful operation of any VAS application?
>MS: The critical success for mobile VAS application lies in speeding to market while maintaining the best of quality and uninterrupted user experience, as it is completely driven by the market trends and faster the applications reaching the market greater the business opportunity. It also depends on end-to-end enabling of solutions which bring together content, technology and de