Panellists discussed increasing spends on mobile, apps, opt-in versus push messaging, and more at IAMAI's 7th Marketing Conclave held in Mumbai recently.

The IAMAI's 7th Marketing Conclave, presented by IAMAI (Internet

While the ongoing recession has spelt doom for most of us, it has brought boom time for value-added services (VAS) players and mobile operators. The recession-triggered uncertainty has prompted consumers