The new 'market order', termed as Growth Phase 2.0 -- and expected to evolve 2009 onwards. This phase will be different from Growth Phase 1.0 (2003-08), which saw the domestic market witness an unprecedented growth -- tripling from Rs 34,000 crore in 2003 to Rs 1,01,031 crore in 2008, a CAGR of over 24 percent.
Growth Phase 2.0
Growth Phase 2.0, will be built on the back of new and innovative services sought by consumers and enterprises alike. The domestic IT/ITeS market growth rate is expected to come down from an average of 24.3 percent (Growth Phase 1.0) to 16.4 percent in the coming five years till 2013. The relatively slower growth will see enhanced competition leading to a changing strategy and continuous market re-alignment on the part of ICT market participants.
According to IDC, 2009 will witness an evolution in the way business has been done till now. This change will be dominated by issues like productivity, cost savings and customer retention -- eventually paving the way for innovative services.
2009 Domestic IT/ITeS Market Growth Predictions:
The major product categories expected to grow at a rate higher than the industry average include:
Collaborative applications (23 percent), storage software (19 percent) and system and network management software (19 percent)
Within the area of IT services, segments reporting higher than average growth include:
Desktop management (22 percent), information systems outsourcing (32 percent), network management (23 percent) and application management (20 percent)
Among IT solution categories the faster growing ones would be:
Virtualisation (28 percent), unified communications (25 percent) and business continuity services (20 percent)
All these categories point towards the need for better management of IT infrastructure for their most optimal deployment and use in achieving enterprise business goals, said IDC.
India Domestic IT/ITeS Market Top 10 Predictions For 2009