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Thinking Aloud Weekly
The Agency Model 3.0 – 5 Imperatives for Survival
Article8 min read
OCT 1, 2026 cover story

The Agency Model 3.0 – 5 Imperatives for Survival

As macro-economic conditions tighten, an agency's success will hinge on five interconnected shifts — from deep expertise and human-AI efficiency to codified intelligence, flexible partnerships and pricing tied to outcomes.

Suveer Bajaj
Read story →
Thinking Aloud Podcast with Justice A.K. Sikri
1:08:54
FEATURED INTERVIEW

“Thinking Aloud Podcast with Justice A.K. Sikri”

Justice A.K. Sikri · Former Supreme Court Judge

Team IAMAI
Interview

On this Episode of the Thinking Aloud Podcast, Dr. Subho Ray interviews Former Supreme Court Judge A.K. Sikri

Recent Articles

In-depth perspectives and analysis on the ideas, trends, and policies shaping India’s digital economy.

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The Next Leap in Digital Finance: The Era of Intelligent Money
FINTECH · 4 MIN

The Next Leap in Digital Finance: The Era of Intelligent Money

As payments, credit, and taxation converge, AI transforms a collection of transactions into a continuously learning decision infrastructure.

Dr. Raj P. NarayanamRead →
The Agency Model 3.0 – 5 Imperatives for Survival
MARKETING · 8 MIN

The Agency Model 3.0 – 5 Imperatives for Survival

As macro-economic conditions tighten, an agency's success will hinge on five interconnected shifts — from deep expertise and human-AI efficiency to codified intelligence, flexible partnerships and pricing tied to outcomes.

Suveer BajajRead →
The Wrong Click That Built a Company
MOTIVATION · 5 MIN

The Wrong Click That Built a Company

A decade of building without a safety net — from 43 internships to 1M+ users and $5M+ Revenue

Rishav AgarwalRead →
B2B Marketing in an AI-Umpired Influence Economy
MARKETING · 5 MIN

B2B Marketing in an AI-Umpired Influence Economy

The inter-connected themes of Integration, Imagination, and Iteration, informing an increasingly fluid customer-decision journey, will determine the course of B2B marketing

Debmalyo BanerjeeRead →
Taking the Leap: 5 Leadership Lessons from Mountains and Oceans
MOTIVATION · 7 MIN

Taking the Leap: 5 Leadership Lessons from Mountains and Oceans

Growth begins when you step beyond comfort, trust how far you’ve come, and give it everything you have, even when the destination seems far away

Deepa KrishnanRead →
The Independent Advantage: Why Agile Agencies Win in AI-driven Marketing Era
MARKETING · 6 MIN

The Independent Advantage: Why Agile Agencies Win in AI-driven Marketing Era

The key to success lies in creativity, technological fluency, and organisational agility

Mukesh VijRead →

Editorials

IAMAI’s perspective on contemporary issues shaping the digital world.

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The EU offers a case study, not a template to govern India’s digital sector
LAW · 5 MIN

The EU offers a case study, not a template to govern India’s digital sector

While these policies are rooted in legitimate concerns around data privacy, fair competition and user safety, among others, their direction and design appear to have drawn inspiration from Europe – a region now reconsidering its own approach to digital regulation.

Shuheb KhanRead →

Interviews

Conversations with leaders, innovators, and policymakers driving the future of technology and business.

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Thinking Aloud Podcast with Deepa Krishnan
26:39
INTERVIEW · 26:39

Thinking Aloud Podcast with Deepa Krishnan

Deepa Krishnan · Head Marketing - Edelweiss - Real Estate

On this episode of the Thinking Aloud podcast Dr. Subho Ray speaks to Deepa Krishnan , Head Marketing - Edelweiss - Real Estate

Thinking Aloud Podcast with Shri S Krishnan (Part 5)
8:33
INTERVIEW · 8:33

Thinking Aloud Podcast with Shri S Krishnan (Part 5)

Shri S. Krishnan · Secretary, MeitY

In this episode Dr. Subho Ray, President, IAMAI speaks with Shri S. Krishnan, Secretary, MeitY

A conversation with KV Subramanian
28:20
INTERVIEW · 28:20

A conversation with KV Subramanian

KV Subramanian · Economist and former CEA

Part 1 of the conversation between Dr.Subho Ray, President, IAMAI and KV Subramanian, Ex- Chief Economic Advisor

FROM THE ARCHIVES

“Maharashtra’s Vision for Fintech, Innovation & Inclusion”

Shri Devendra Fadnavis & Kunal Shah · Govt. of Maharashtra

As a leading hub for India’s financial and digital innovation, Maharashtra continues to set the pace in enabling a future-ready economy. This keynote will outline the state’s strategic vision to strengthen its role as a fintech capital - through smart policy, robust infrastructure, and inclusive growth initiatives. From supporting startups and digital finance to enhancing investor confidence and public-private collaboration, the address will highlight Maharashtra’s commitment to creating a globally competitive, innovation-driven ecosystem that serves both citizens and markets.

Maharashtra’s Vision for Fintech, Innovation & Inclusion

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